Coac(hella) Basic

Alexa, play “Rise and Shine” by Kylie Jenner ☀️

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Words are just complicated airflow — so watch the summary here. 👀 

After reading this, you’ll be able to girlsplain Coachella’s rise (or fall) to basic. (~read time: 6 min)

Coachella 2024 is right around the corner and this year’s lineup is anything but hype (unless you’re a hipster from brooklyn, then this one’s for you!!). So let’s commemorate Coachella pasts by getting into:

• The Theme of Coachella 2023 (Not Trying)

• Coachella’s It Girl NormCore

• The Evolution in Photos

• From Your Inbox to IRL: We’re Playing Matchmaker

• The Business of One Summit: I’m hosting some sessions 😮‍💨

And when you have your inevitable ~mic drop~ moment at the water cooler, share this with your besties so they can too 💌 (& let us know on social). You’re referrals are 🥰.

The Basification of Coachella

The Theme of Coachella 2023 was NOT TRYING 🌴 

Maybe I’m biased (because that’s the year I went) but I’ve said it once and I’ll say it again… nothing can top Coachella 2022. That was the PEAK and the END of Coachella’s festival reign.

This last year there’s been a rise of normcore and quiet luxury.

And now we’re seeing it play out with major celebrities and influencers at Coachella. It’s like they’re trying to prove a point of “I don’t need to try that hard, I’ve earned my place as a Coachella it girl”.

It’s like as soon as Kim and Kylie became billionaires, the Kardashians took a page out of Succession’s quiet luxury handbook. They used to be covered head to toe in logos.

It Girl NormCore

The Girlies are Tired of Girlying 🤠 

Coachella 2023 was a competition of who can be the comfiest / most basic. It was all about who could stand out the least and yet still stand out.

The vibe was giving “I’m just here for the music”.

So, we might not be seeing boho chic or extravagant hair and makeup anymore.

To put things in perspective: Vanessa Hudgens THE QUEEN of Coachella wasn’t even in attendance.

I have to say, as much as I loved watching what everyone would wear year after year, I personally love this basic vibe.

Maybe everyone’s just learning from their mistakes because a hat, good shoes, and a fanny pack are necessary to survive the desert heat.

Or they’re just copying me because I embraced normcore in 2022.

From Boho to Boring

The Evolution in Photos 🌞 

The girlies who are known for their Coachella fashion in the past have nothing to prove anymore. They don’t need fits to get attention, they’ve already earned it. Let’s compare:

Kendall Jenner

2015:

2023:

Kylie Jenner

2016

2023

Emma Chamberlain

2019

2023

Inbox to IRL

⚠️it's time to girlsplain matchmaking⚠️

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We've all been there - forget re-engaging, it's time to churn the cold leads and start relation(ship)ping.

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We're here to help you find your unicorn (in love). And this just might be it ↓

Here’s the tea ☕️

Dabbles in storytelling, connecting, reading, reflecting, dining, discussing, influencing, and playing with numbers. the usual rigmarole. She lives and breathes her calendar by day and even by night —  and is just looking for a bit of spontaneity in her life. You can often find her taking long walks by the beach (also known as the west side highway) or finding the best hummus in New York City.

Rizz Check ❤️‍🔥

Her Green Flags ✅

💚 Listens to the same five songs on repeat every year

💚 Subscribes to blogs more than she can read but reads EVERY girlsplains weekly

author’s note: (that’s automatically wifey material)

Her Warning Label 🚩

❤️ May take anywhere from 2 seconds to 2 weeks to reply to texts

Interested? Slide into her DMs on IG or Twitter.

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