This Barbie is a Marketing Genius

Alexa, play “Rise and Shine” by Kylie Jenner ☀️

Hi Barbies. Hi Kens. Welcome to your new happy place. Mid-week slump? Don’t worry, your Hump Day 🐪 is about to hit different.

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Words are just complicated airflow — so watch the summary here. 👀 

After reading this, you’ll be able to girlsplain viral marketing campaigns and maybe even score a date. (~read time: 6 min)

It’s Barbie Premiere Week, so wear your pink and get excited because we’re talking about:

• Barbiecore

• Barbie’s Dreamhouse Global Crisis

• Ryan Gosling Brings The Kenergy

• The Best Campaigns and Collabs

• From Your Inbox to IRL: We’re Playing Matchmaker

• Come on Barbies, Let’s Go Party on a Budget This Summer

And when you have your inevitable ~mic drop~ moment at the water cooler, share this with your besties so they can too 💌 (& let us know on social).

It’s Giving Barbiecore

Pink is The Color of The Summer 🎟

It’s Barbie Movie week, and while everyone’s buying tickets and planning fits like it’s the Eras Tour… we need to talk about their marketing team. They haven’t missed since this movie’s first teaser.

Kris Jenner works hard, but the Barbie Movie marketing team works harder. And it’s paying off because there are way too many tech bros renting out entire theatres to watch this thing.

Before we start, let’s make one thing clear. This is definitely not the budget of a movie. It’s giving “This movie is just part of the marketing”. It’s more like the budget of a company trying to sell a product. (*cough cough* Mattel)

MTV Welcome to Barbie’s Dreamhouse

What Came First, The Barbie or The Dreamhouse? 🏡

Architectural Digest broke the Internet by taking us inside the Palm Springs-inspired Barbie Dreamhouse.

The most iconic takeaway from this: Margot Robbie’s one request was that Greta Gerwig builds Barbie’s pink waterslide — which is just, slay.

Also, it caused a global pink paint shortage. Everything’s pink? How do I move in? BTW did they ever just consider mixing red and white because that also works…

Feel the Kenergy

Ryan Gosling IS Ken 😎

The Internet’s main character right now? Ryan Gosling. He’s gone full method and can’t escape Ken’s brain. He’s Kenough.

His best moments:

It’s a Barbie World and We’re Just Living In It

A Roundup of The Best Campaigns and Collabs ✨

The first campaign was the movie posters. Everyone could play along. And they did…ok fine so did I.

Next, my personal favorite…You can Airbnb the Barbie Dreamhouse. If I had a bachelorette party or summer birthday, you bet it’d be here.

They Barbie-fied Google.

The soundtrack…need we say more. “I’m a ten so I pull in a Ken” — slay.

I can’t even begin to list them all. For a full thread on every major marketing campaign, read this epic thread.

Anyways now I need to see this movie. (I mean, I was already gonna see it but, you get the point.)

What’s a Ken without a Barbie…let’s find you a duo.

Inbox to IRL

⚠️it's time to girlsplain matchmaking⚠️

So you're a founder but you still haven't found her? Your deal flow is hot but not your date flow? You're focusing on the wrong M&A when you should be focusing on a marriage and acquisition? Forget the B2B SaaS, you need Bae2Bae Sima aunty as a Service.

We've all been there - forget re-engaging, it's time to churn the cold leads and start relation(ship)ping.

Calling all ebita-daddies and millionaire-mommys:

We're here to help you find your unicorn (in love). And this just might be it ↓

Here’s the tea ☕️

I'm a raconteur who loves learning, running (although I recently got injured so only in my dreams for a bit), music, dancing, comedy, and just about anything else. I typically find the humor in most situations and love long walks to Chipotle (Qdoba will do too in a pinch). I work in marketing but I don’t make it my personality and often dabble outside of my career. In my free time, I'm either doing photography, videography, playing chess, reading, watching anime, working out, or playing video games. I'm also known for semi-creative dates so if you wanna go on one, hit me up.

The best part? he’s a fan and early subscriber! What’s not to like?

Rizz Check ❤️‍🔥

His Green Flags ✅

1. Funny and brings the “Dad Jokes”

2. Loves learning and going down Internet rabbit holes

His Warning Label 🚩

Taylor Swift Stan and will gladly defend her against tech bros (is this a red flag though??)

Interested? Slide into his DMs on Instagram or Twitter.

Skip the Blue Bottle, Find a Date — want to be featured next? Apply here. 

is this “girlboss” in the room with us right now?  

Come on Barbies, Let’s Go Party on a Budget This Summer

Try Carry’s Summer Budgeting Spreadsheet 🌞

Just request access & make a copy. Carry is helping you build generational wealth through their Solo 401k and Carry IRAs — including a personalized financial plan and access to financial advisors.

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