This Barbie is a Marketing Genius

Alexa, play “Rise and Shine” by Kylie Jenner ☀️

Hi Barbies. Hi Kens. Welcome to your new happy place. Mid-week slump? Don’t worry, your Hump Day 🐪 is about to hit different.

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Words are just complicated airflow — so watch the summary here. 👀 

After reading this, you’ll be able to girlsplain viral marketing campaigns and maybe even score a date. (~read time: 6 min)

It’s Barbie Premiere Week, so wear your pink and get excited because we’re talking about:

• Barbiecore

• Barbie’s Dreamhouse Global Crisis

• Ryan Gosling Brings The Kenergy

• The Best Campaigns and Collabs

• From Your Inbox to IRL: We’re Playing Matchmaker

• Come on Barbies, Let’s Go Party on a Budget This Summer

And when you have your inevitable ~mic drop~ moment at the water cooler, share this with your besties so they can too 💌 (& let us know on social).